Tara Fela-Durotoye

Tara Fela-Durotoye

Tara Fela-Durotoye

Founder & CEO, House of Tara International

Lawyer turned beauty entrepreneur Tara Fela-Durotoye is the . who started the trend of bridal make up profession in Nigeria

In a series of firsts, she launched the first bridal directory in Nigeria in 1999, she set up the first make up studio in 2004 and established the country’s first make up school in 2005, launched the Tara Product Line and hosted Nigeria’s first Make-Up Conference in 2014.

She has empowered over 5000 young ladies with the Tara beauty representatives’ initiative that makes them economically independent while building their entrepreneurial skills for national transformation

House of Tara has become a national brand with 22 branches and over 150 employees and presence in most major cities across the country with distribution channels in Kenya and Rwanda and with a plan to expand to other cities in Africa, Europe and North America.

Under her leadership, House of Tara business case study was researched and written by Stanford University and currently being used by Ivy League Institutions.

She has received several national and international Awards for her contribution to the industry and active role in Entrepreneurship and Empowerment, the most recent award been the Inspirational woman of the year 2016 by the Committee of Wives of Lagos State Officials(COWLSO) and Leadership Award for Entrepreneurship by Harvard Business School Association of Nigeria(HBSAN)

She seats on the advisory board of Awesome Treasures Foundation, YouWin connect and Bridge International Academies which is the world’s largest education innovation company

She was recognized by:

  • The World Economic Forum as a young global leader 2013
  • Forbes list of 20 young power women in Africa 2013
  • Choiseul Institute of France Top 100 young African business leaders under 40 2014

Tara is happily married to Fela Durotoye and is blessed with three sons.